GoTu
Company: GoTu
Tools: Figma, Adobe Illustrator, Adobe After Effects, CSS, HTML
GoTu is the leading marketplace connecting dental professionals with offices nationwide, letting them work where they want, where they want, for the rate they need.
Over the past year, I’ve had the incredible opportunity of working alongside GoTu’s talented product team on a powerful product giving freedom and flexibility of work to thousands of dental professionals and solving one of the biggest headaches for any dental office or network: staffing in an emergency.
A trio of intro illustrations I created for the GoTu brand, showing a refreshed, modern art style that I used across the app’s graphics.
I’ve worked on several key projects within the GoTu platform, and across each of them, I’ve attempted to both modernize the experience and provide a fresh, updated approach to the platform’s visual identity.
Let’s look at some features I designed.
Onboarding
It may not be the flashiest update, but this was a crucial one for the platform. We gave the app’s onboarding a full refresh—not just visually, but functionally. We streamlined the flow by removing unnecessary steps, reducing user fatigue, and adding thoughtful touches like a progress bar to help users understand how far they have to go.
Various small popup graphics I’ve created for the GoTu platform. These were a lot of fun to make!
Click to enlarge!
Dashboard
Screenshots showing the dashboard as well as the user’s ratings breakdown. Click to enlarge!
Within the Screenshots showing the ‘Welcome’ popup we created for the onboarding experience, as well as one of the form pages and the profile picture page.
We designed a new dashboard to give GoTu users a simple, at-a-glance view of key activity. From tracking attendance stats to staying updated on office invites, the dashboard makes it easy to stay organized. We also added quick access to their badge collection, turning achievements into a more engaging part of the experience.
Referral Program
Screenshots showing the referral program, including the prize wheel that users spin, and their prize popup showing them how much money they earned. Click to enlarge!
We gave GoTu’s referral program a complete refresh—ditching the flat reward in favor of something more dynamic. Inspired by retail apps, we introduced a spin-the-wheel mechanic that lets users win a random prize for successful referrals. This added an element of surprise and delight, while also driving a significant drop in customer acquisition costs. A win-win for users and the business.